Brightness
Brightness is:
� The amount of light reflected off of the page � Measured on a scale of 1 to 100 (copier paper has a brightness of about 84)
Many catalogs list brightness values for paper, but your eye is generally the best judge. Brighter paper increases contrast with the image: text and graphics
� Look crisper � Reproduce better
Paper that isn't as bright gives a softer effect and can be easier to read for long documents.
